Saudi Arabia’s ‘sportswashing’ further facilitated by new Australian cycling deal | Cycling

Sponsorship announcements by professional sports teams rarely make for compelling reading. Team A needs money to fund the salaries of their well-paid athletes. Company B wants the prestige and visibility that comes with sponsoring a global sporting powerhouse. Representatives of each say nice things about the other in quotes ghost-written by public relations staff. A new logo is added to the team kit. While the press releases may be bland, the commercial relationships that sit behind them make the modern multi-billion dollar sporting landscape a reality.

Yet early on Thursday morning, when Australian World Tour team GreenEdge Cycling issued a statement announcing a major new sponsor, there was a line that immediately stood out. Brent Copeland, the team’s general manager, was quoted as…

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News Source: www.theguardian.com

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